If you want to get high quality website traffic then you need to use off page SEO (search engine optimization) techniques. To generate a continuous steam of web traffic to your website you need to create link building strategies.

To get a very large amount of website traffic you will need to have your website ranked on the first pages of search engine results pages (SERPs). To achieve this you need to have a high quality website that has unique content with keywords relating to your websites topic. It is imperative to have key phrases and well written content is useful and no copied. Having these things will encourage a continuous flow of traffic to your website. By having a website that generates interest, other websites will link to it and the chances are that those linking to your article will have a website of a similar topic. High quality back links such as these will push your website up SERPs.

If you have written a web page and it is no appearing on the first few pages on search engines for the keywords of your choice then the chance of getting large traffic numbers decreases dramatically. When a user searches for something on the Internet it is unlikely that they will check past the third page of results so you should make it your gaol to be in this section.

After creating a unique article with keywords and good SEO techniques you should strive to gain back links of a high quality. These back links to your website should not just be to your homepage; they should also be to deep internal pages. This can be achieved by writing genuine useful comments on blogs and forums with a link back to your site. You can submit your website to web directories that are free and paid ones if you wish. You may also want to take advantage of Google Adwords.

As the number of visitors increases and you first start to see traffic you need to do everything in your power to keep them coming back to your website. This will then provide constant traffic to your website and increase the popularity of your website. It is logical to only carry out free techniques to increase traffic at first until you have some revenue to invest in paid methods.

Web traffic that comes to your website either via a web directory or search engine that is free and unpaid is commonly known as organic traffic. You can gain large amounts of organic traffic by listing your website on directories such as DMOZ and Yahoo or by submitting your website to search engines such as Google.

One of the best ways to increase traffic to your website is to register with major search engines such as Google and Yahoo. In most cases it is not enough just to register with these websites. By registering you are asking the search engine for your website to be included for crawling. This involves the search engine gathering data about your website. Search engine crawling programs are generally called bots, robots or spiders.

The crawl will begin with your websites homepage and then progress through your linked website structure. The crawl will following internal links around your website and gather data about the pages that it finds and then index this information in the search engines database. The search engine will index the web page URL and the web page title and some include more information such as a page description and parts of the pages content.

When a user searches for a phrase the search engine will match this phrase with indexed pages and show them as results. The order in which the results are displayed is usually dependant on the search engines algorithm. It is more common that organic search results are displayed higher are receive more clicks from users. This is why it is important to get your website ranked high on SERPs.

Web crawlers can take a long time to index pages due to the vast number that are on the web. With more and more websites being created everyday the spiders workload continues to grow hence the time it takes for your website to be indexed on a search engine. Using a service like Google Adwords you can decrease the waiting time it takes for your website to become indexed.

Link popularity is based upon the quantity of high quality back links from similar websites. If an incoming link to your website has relevant keywords in the anchor text on the external website, this may well help your web page gain a higher ranking. Link popularity is a very important part of search engine optimization which can really improve your websites ranking in SERPs.

Link building is an Off page SEO technique used to increase the number of websites linking to your web pages. The link popularity of a website is dependent on a few factors. These are listed below:

• The number of websites that are linking to your website
• The Link popularity and the PageRank of the external website linking to you
• The page from which you are getting the link should not have too many outgoing links
• The content and niche of the website link to you should be similar to yours
• The link to your website should be one way which means there is no link back to the external website from your web page (no reciprocal link).
• The external web page should have a higher rank than your website
• The website linking to you should not be blacklisted
• The IP addresses of the website linking to you
• The anchor text in the link to you should contain one of your websites top keywords
• The link coming to you should be a simple link with no scripting

There are other factors too that affect link popularity however the ones listed above should give you a basis on which to gain back links.