Designing a Modern Website
There are millions of websites on the Internet all competing for visitors all the time. To ensure that your website is successful in attracting the most visitors it is important to have a modern website. This article details points that can help you to ensure that your website is up to date.
Designing a Modern Website
The design of a website is obviously important when attracting visitors, however it is not the only thing that should be considered by the designer. The website content is just as relevant as the page design if not more so. Having unique content on your website helps you to achieve better search engine rankings and therefore more web traffic.
A modern website should have consistency throughout where the sites logo and general colour theme is continued on every page throughout the site. A tip is to spend time looking at professional websites that you like and evaluate what makes them appealing to you. You can then take these ideas on board and implement them into your own website. It is advisable to spend plenty of time designing your website and ensuring that it is of a high standard as to impress visitors.
A visitor that finds a website to be interesting and rewarding is likely to return to visit your website again. This is the biggest reward for producing a great quality website.
Website Homepage Design
It is very likely that the first page a visitor will see will be your home page. As the home page it should have short sentences and paragraphs explaining about the site and its content. A few images may be used to make the page more attractive however do not use to many or the download time of your website may increase. By updating your home page regularly with relevant contact search engines will begin to rank you which will increase traffic. The overall look of your website should be professional and enable visitors to read the content easily.
Web Page Linking and Navigation
It is very important that your website is easy to navigate for visitors and search engines. There will naturally be many internal and external links to other website pages so make it easy for your visitors to navigate to them. This means that while designing your website you should have in mind your site structure and ensure this shows through your menu.
If a visitor cannot find the content they want on your website it is highly probable that they will leave. A general rule is for a visitor to get to any content they want by three clicks. This is what is called the three click rule.
Attracting Visitors to your website
On your website you may find it useful to offer some freebies to site visitors. This can be anything from an eBook to a piece of software they can download and install. This is a great way of getting more traffic because the first person who downloads content from your website may inform their friends that they can get free “your freebie here” from your website.
Using Images in Web Pages
Images are a great tool when creating a professional modern website. They can be used to separate and space of large chunks of text or to explain something more clearly. You should only use relevant images on your website that help to promote its content. Very large images on a website can increase the time it takes to download to the users PC.
Multimedia has become more available on the web so you can make use of videos, images and sounds to enhance your web pages. Great high quality content is the number one factor that will drive traffic to your website. Use images and other facilities to promote the page content and make it easy for the user to understand.
There are few barriers to creating a professional modern website simply due to the number of helpful resources on the Internet that answer web developers questions. On a final note ensure that your website is clear and easy to use as not to confuse the user. A great website will always be recommended to friends so work on making your pages eye-catching and interesting.
February 4th, 2009 at 1:47 pm
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